007: Road to a Million

Freuds Podium worked with Prime Video, EON Productions and 72 Films on launching 007: Road To A Million, developing a strategy to position the brand-new reality adventure series as an unmissable television event.

The PR campaign had numerous key beats which achieved widespread media coverage and helped to ensure the series was rated No. 1 in 27 countries for Prime Video. Highlights included the teaser launch on Official James Bond Day; a range of high-profile cover features with Brian Cox; management of an international press junket; and media management and talent handling for the global premiere at Battersea Power Station with 16 contestants, Brian Cox and 007 producer Barbara Broccoli in attendance.