RMI

RMI works with businesses, policymakers, communities and other organisations to identify and scale energy system interventions that will cut greenhouse gas emissions at least 50% by 2030.

In 2020, Rocky Mountain Institute was entering a new organisational chapter at a moment when its work was more critical than ever. To accelerate progress, RMI had ambitions to significantly increase donor revenue and brand awareness in the next 1-3 years. The existing brand was over 30 years old. It captured the organisation’s unique heritage but said little about its future trajectory.

In 2021, a new international identity for Rocky Mountain Institute was launched, transforming it into RMI - a clean, refined and modern identity that retains the heritage of the brand. An updated brand narrative and visual identity to inspire global collaboration and action to rapidly achieve significant shifts in the climate crisis by 2030.