By clicking “Accept”, you agree to the storing of cookies on your device to enhance site navigation, analyse site usage, and assist in our marketing efforts. View our Privacy Policy for more information.

Solus GT

By

August 26, 2022
Solus GT

McLaren launches its first ever single-seater, closed-cockpit, track-only car - the Solus GT.

Originally conceived in 2011, and featured within the Gran Turismo Sony PlayStation game in 2017, the Solus GT launch makes McLaren the first car manufacturer in history to transform a virtual track car into a full production vehicle.

The launch campaign sees the fusion of the physical and virtual worlds to deliver creatives both real and fantastical all at once. By shooting the Solus GT in real life while using CGI models to create a wondrous environment, it has produced a campaign that turns gamer fantasy into hypercar reality.

More news

NHS Talking Therapies Note To Self

NHS Talking Therapies Note To Self

Public displays based on real people’s experience with anxiety and depression.
Read More
Art Space

Art Space

The team at Lawless Studio have recently opened the doors of a gallery exhibition, at Rathbone Place in Fitzrovia.
Read More
GambleAware

GambleAware

GambleAware launches the second phase of its Women’s Prevention campaign to raise awareness of vital support available for women who may be struggling with their gambling.
Read More