By clicking “Accept”, you agree to the storing of cookies on your device to enhance site navigation, analyse site usage, and assist in our marketing efforts. View our Privacy Policy for more information.

Solus GT

By

August 26, 2022
Solus GT

McLaren launches its first ever single-seater, closed-cockpit, track-only car - the Solus GT.

Originally conceived in 2011, and featured within the Gran Turismo Sony PlayStation game in 2017, the Solus GT launch makes McLaren the first car manufacturer in history to transform a virtual track car into a full production vehicle.

The launch campaign sees the fusion of the physical and virtual worlds to deliver creatives both real and fantastical all at once. By shooting the Solus GT in real life while using CGI models to create a wondrous environment, it has produced a campaign that turns gamer fantasy into hypercar reality.

More news

Soho House & Co Awards

Soho House & Co Awards

Last night, Soho House celebrated its amazing successes over the past year in the Soho House & Co Awards.
Read More
National Portrait Gallery

National Portrait Gallery

Last week saw the reopening of the newly renovated and reimagined National Portrait Gallery.
Read More
Sir Lewis Hamilton becomes a Brazilian citizen

Sir Lewis Hamilton becomes a Brazilian citizen

Lewis Hamilton has always had an affinity to Brazil, thanks to his hero Ayrton Senna. Following an incredible victory in the São Paulo Grand Prix in 2021, the Brazilian government granted Lewis the privilege of becoming the first ever honorary Brazilian citizen.
Read More