The Boy, the Mole, the Fox and the Horse

Podium ran the UK publicity campaign for Charlie Mackesy’s animated short film The Boy, the Mole, the Fox and the Horse (based on the internationally bestselling illustrated book), which aired Christmas Eve in the UK on BBC One and iPlayer, and on Apple TV+ globally.

Coverage was set up to run across print, online and broadcast media throughout the Christmas 2022 period, and included three bespoke covers illustrated by Charlie. To build excitement and anticipation of the film, Podium also partnered with the BBC on a UK press screening and with the BFI for the first public premiere. The PR campaign assisted the film in becoming the most watched programme across all UK channels on Christmas Eve.