GambleAware

Today, the freuds+ team helped GambleAware launch the second phase of their Women’s Prevention campaign to raise awareness of vital support available for women who may be struggling with their gambling.

The charity commissioned research that found one in 4 (24%) women who gamble expect to increase their gambling in the coming months due to the cost-of-living crisis, with one in ten (12%) having already turned to gambling in an effort to supplement income.

To launch the campaign and help bring these findings to life, we created a film featuring media psychologist Linda Papadopoulos speaking to GambleAware’s CEO Zoë Osmond and Jo Mustafa, who struggled with gambling herself. The content shines a light on the power of conversation to encourage women to come forward and talk about gambling, ultimately breaking down the stigma and shame that many feel around the issue.