X44 Vida Carbon Racing win the Extreme E Championship

Podium oversees the comms for Sir Lewis Hamilton’s electric off-road racing team, X44 Vida Carbon Racing, who compete in the Extreme E championship.

Late November 2022 saw the team take part in the final race of the series’ second season, overcoming a number of hurdles to be crowned championship winners by the smallest of margins. Podium attended each race of the season, carefully managing race comms including driver commitments, press liaison, issues management and overseeing the team’s reputational strategy.