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The Hamilton Commission


August 23, 2021
The Hamilton Commission

'Accelerating Change: Improving Representation of Black People in UK Motorsport' is the latest report from The Hamilton Commission, spearheaded by Sir Lewis Hamilton.

The findings and insights explore the barriers to the recruitment and progression of Black people within UK motorsport. This underrepresentation is not just limited to the driver pool, but also those who work in the garage and the engineers in the factories too.

id worked with The Hamilton Commission and the core Freud Communications team to develop the content for and design the report, which includes a personalised illustration of Sir Lewis Hamilton by award-winning illustrator Kingsley Nebechi. Alongside Freuds Group partners Atomized Studios, we created an interactive Smart Article summary of the report as well.

id also developed a suite of accompanying social media assets which have been shared on The Hamilton Commission social channels, and to more than 23m people on Sir Lewis Hamilton's Instagram page.