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Wilderness

By

September 15, 2023
Wilderness

Freuds Podium spearheaded the UK publicity campaign for Wilderness, Prime Video's latest UK Original drama, featuring a stellar cast that included Jenna Coleman, Ashley Benson, and Oliver Jackson-Cohen.

Rather than a traditional premiere, Freuds worked closely with Prime Video to engage influencers and media with an exclusive staycation and screening event featuring bespoke activations based on themes of the series. To create further media awareness, the team facilitated press opportunities for the exceptional female talent behind the camera, including a dedicated press day with Director So Yong-Kim and writer Marnie Dickens. The team also secured widespread coverage announcing Taylor Swift's re-recorded version of 'Look What You Made Me Do' as the show's title song.

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